Serengeti Eyewear
Louis Cisti is an accomplished executive with extensive experience in marketing, category management, and business strategy within the eyewear and sports industries. Currently serving as Vice President of Serengeti Eyewear since January 2023, Louis is responsible for overseeing a multi-year business strategy which has achieved a 33% increase in profitability to reach double-digit EBITDA. Previously, as Vice President of Marketing & Category Management at Bollé Brands from April 2018 to December 2022, Louis managed a global marketing budget exceeding €3 million and developed strategies across multiple brand platforms. Louis’s career includes significant roles at Vista Outdoor, Bushnell Performance Optics, Havas Sports & Entertainment, and Prince Tennis, showcasing a track record of driving sales, enhancing marketing initiatives, and fostering brand growth. Louis is currently pursuing an Executive Certificate in Marketing & Digital at HEC Paris.
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Serengeti Eyewear
Serengeti was born in the USA in 1982 with a single mission – to deliver the best driving lens in the world. Founded by Corning, our revolutionary mineral glass lenses combined polarized, color enhancing, and photochromic technology in a single lens. Today Serengeti upholds this tradition of craftsmanship, innovation and spirit of pure unabashed freedom, to create what we consider to be nothing less than the soul of eyewear.