Serpstat
Inna Sopka has a diverse work experience in marketing and social media management. Inna started working at By-Brand in October 2016 as an SMM Specialist, where they were responsible for planning, implementing, and monitoring social media strategies to enhance brand awareness and increase sales. Inna also optimized company pages on various social media platforms. In January 2018, Inna joined Serpstat as a Content Marketing Specialist and later transitioned to the role of Brand and Community Manager for the English region. In this role, their responsibilities included partnership growth, content promotion, increasing brand awareness and loyalty, and developing strong relationships with stakeholders and opinion leaders.
Inna Sopka obtained their Bachelor's degree in Translator from Sumy State University, which they attended from 2010 to 2014. Additionally, they have acquired additional certifications including a Content Marketing Certification from HubSpot, an SEO course from the Internet marketing agency Netpeak, and a Writing For the Web course from the same institution. The specific months and years in which they obtained these certifications are not provided.
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Serpstat
Serpstat is an all-in-one platform for online competitors and backlinks research, keywords analysis and grouping for sites content optimization, organic and paid positions tracking, website issues analysis with recommendations on how to fix them. The platform also provides additional tools like white-label, team management, and API access foradvanced users.Even though Serpstat is a go-to tool for reducing the time on SEO tasks, users also find the platform helpful in building PPC and other tasks, such as improving product awareness, enhancing important marketing metrics and KPIs. More than 700 000 users are trusting Serpstat worldwide, from SMBs and freelancers to enterprise in-house teams and agencies, including iProspect, Boosmart, Uber, Shopify, Deloitte, Philips, NewsCred, Samsung etc.Customers use Serpstat to cut down on repetitive, manual work and get more clients from search. Everything can be done in one single SaaS platform: from the first steps of business to the real growth. Manuals, tutorials, online support, and customer success come at no additional cost.The platform offers its users with keyword research, search analytics, advertising analysis, content market creation, competitor research, rank tracking, market intelligence, audit, and API services.Serpstat was launched in 2014 by Oleg Salamaha and Artyom Borodatyuk and is based in New York.