James Farrell

James Farrell is an experienced sales professional currently serving as VP Sales for EMEA at Serrala since March 2024. Prior to this role, James was a Regional Sales Director at Napier, specializing in financial crime compliance technology. James co-founded TechGrowth Ltd, where the focus was on sales leadership. At Xceptor, James held positions as Strategic Accounts Director and Business Development Manager, emphasizing sales processes for financial institutions globally. James also served as a Regional Account Manager and Territory Manager at Danone, driving sales in the Proximity Channel and major grocery multiples. James’s academic background includes an MSc in Marketing Practice from UCD Michael Smurfit Graduate Business School and a Bachelor's in Business & Law from University College Dublin.