SERVE Hospitality Group was established in July of 2019 after a considerable investment in resources was made to foster regional expansion. We began operations in December 2015 and opened our first restaurant in June 2016. Now, we are one of the largest and highest performing Tropical Smoothie Café franchisees in the Midwest.

Our mission is to foster sustainable growth by investing in people and caring about our customers. At SERVE Hospitality Group, we value our team like family and want to create opportunities for them to grow with us. In order to accomplish this, we invest in the right people, quality training programs, and robust resources essential to expand operations and develop best practices – this is our recipe for success. Treating our customers with unparalleled hospitality is as equally important as empowering our team, which is why we genuinely care about their satisfaction and help them build healthy lives.

To learn more about SERVE Hospitality Group and career opportunities please visit our website.

Restaurants

SERVE Hospitality Group

Salem P. Najjar

Tammy Trakas

Saleh Ali

The Leadership Team at SERVE Hospitality Group is responsible for setting the strategic direction of the company, overseeing operational excellence, and ensuring the effective implementation of training and development programs. Comprised of the CEO and Vice Presidents of Operations and Training, this team focuses on fostering sustainable growth, cultivating a high-performing culture, and enhancing customer satisfaction through quality service and employee empowerment. Their collaborative efforts are essential to maintaining SERVE's position as a leading franchisee in the Midwest.

Leadership Team

About

Team members

Other teams at SERVE Hospitality Group

Operations Management

Finance and Accounting