Carolyn Cox is an experienced marketing executive with a strong focus on demand generation and strategic marketing initiatives across global technology companies. Currently serving as SVP of AMS Demand Generation at ServiceNow since October 2016, Carolyn has previously held roles including SVP of Global Demand Generation and Vice President of AMS Field Marketing and Global Campaigns at ServiceNow. Prior to ServiceNow, Carolyn was VP of Enterprise Marketing at Bitdefender, Sr. Director of Customer Acquisition and Partner Marketing at MobileIron, and Sr. Director of Global Channel Marketing at VMware, among other key positions. Carolyn's career began at Hewlett-Packard Co. where strategic marketing efforts led to the company’s entry into the Internet Service Provider market. Carolyn holds an MBA in Marketing Management from Santa Clara University and a BA/BS in Business Economics and Computer Science from UC Santa Barbara.
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