Dawn DeVirgilio

Dawn DeVirgilio serves as the Head of Global Customer Marketing at ServiceNow since May 2025, bringing extensive experience in digital marketing and customer engagement from previous roles at Salesforce, including Vice President of Customer Marketing. Dawn's career began at GlasCraft, where skills in Salesforce.com CRM administration were honed. At Salesforce, a succession of leadership roles included Senior Manager of Digital Communications and Director of Customer Marketing, where Dawn focused on crafting impactful customer stories and fostering team collaboration. Prior positions at ExactTarget emphasized analyst relations and social media marketing, while earlier experience included internet marketing roles at e-Practical Solutions. Dawn holds a BA in Telecommunications and Marketing from Indiana University Bloomington.