Holly Sharp-Sandoval

Holly Sharp-Sandoval is a seasoned marketing executive with extensive experience in event marketing, customer journey enhancement, and audience-focused strategies. Currently serving as Senior Director of Strategic Events at ServiceNow since November 2018, Holly leads a team that leverages event portfolios to engage diverse audiences and drive customer preferences. Prior roles at SAP from December 2005 to November 2018 included Vice President of Global Customer Marketing, where Holly focused on post-purchase journeys, and various senior director positions that emphasized audience marketing, content strategy, and global marketing programs. Earlier experience includes a role as Senior Marketing Program Manager at Sun Microsystems, and Holly began a career in recruitment at Anne Wells Personnel Services. Holly holds a Bachelor of Science degree in Industrial Organizational Psychology from Saint Mary's College of California.