Sam Birkbeck is a seasoned sales professional with extensive experience in the technology and healthcare sectors. Currently serving as a Senior CRM Account Executive at ServiceNow since October 2025, Sam focuses on AI-driven CRM and workflow transformations for major enterprises. Previously, as Enterprise Sales Director at Amplience, significant new logos were secured with renowned UK retailers, while leading the UK sales strategy for enterprise clients. Sam's early career at Salesforce included impressive quota achievements in both retail segments, along with co-founding Fashion Where, a digital platform for retail transformation. Prior roles at B. Braun Medical involved consistently exceeding sales targets and securing substantial contracts, supported by a strong academic background in Biology from Newcastle University.
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