LaToya Muff is a seasoned marketing professional with extensive experience in digital marketing and growth strategies. Currently serving as the Lead Growth Marketing Manager at Snyk, LaToya designs and optimizes integrated marketing campaigns to drive pipeline goals and facilitates product launches. Prior roles include Digital Strategist and Performance Marketing Manager at IBM, where LaToya was instrumental in enhancing digital journeys for Cloud Automation products and managing substantial marketing budgets to increase lead conversion and engagement. With a background in managing digital marketing initiatives for major global events at GSMA and expertise in CRM strategies from positions at GTECH and InterContinental Hotels Group, LaToya combines strategic insight with a strong foundation in data-driven decision-making. LaToya holds an MBA in Project Management from Keller Graduate School of Management and a BA in Communications & Marketing from Georgia State University.
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