Guillermo Muñoz Martinez

Guillermo Muñoz Martinez is an accomplished professional with extensive experience in commercial strategy and growth management across various sectors. Currently serving as Growth Assistant Manager at Servipag since March 2022, responsibilities include designing and implementing growth strategies for the yoPAG channel. Previously, as Traditional Channel Chief at Chilexpress, Guillermo managed national commercial strategies for the Marketplace and Ecommerce segments. Additional experience includes serving as Commercial Manager at Empresas Lipigas, where strategies focused on higher-value customers, and as Head of Loyalty and Churn at VTR, overseeing retention and loyalty initiatives. Guillermo's career began as a Product Analyst at VTR, advancing through various roles including Project Engineer. Educational qualifications include an MBA from Universidad de Santiago de Chile and diplomas in Strategic Management and Leadership from Universidad de Chile and Universidad Adolfo Ibáñez, complemented by an Industrial Engineering degree from Universidad Central.