Natalia Parodi Guastavino

Natalia Parodi Guastavino is a seasoned professional in digital channel management and marketing, currently serving as Senior Digital Channels Specialist at Servipag since October 2022. With a comprehensive background in brand and product management across various financial institutions such as Empresas La Polar S.A. and Banco Falabella Chile, Natalia has a proven track record in developing and implementing business strategies, managing budgets, and achieving key performance indicators. Notable achievements include leading projects to create new payment solutions and enhancing customer loyalty through strategic alliances. Natalia holds a degree in Commercial Engineering with a specialization in Marketing from Universidad Andres Bello.