Andrea Berberian

Andrea Berberian has a diverse work experience spanning over several companies and roles. Andrea is currently the Vice President of Marketing at Set Active since December 2022. Prior to this, they held the same role at Sugared + Bronzed from January 2020 to February 2021. Before that, they worked at Mynd Spa & Salon as the Director of Growth & Marketing from March 2019 to January 2020, where they focused on defining growth marketing strategies, overseeing performance marketing programs, and optimizing the CRM strategy.

In their earlier career, Andrea worked at The Red Door by Elizabeth Arden in various roles. From September 2016 to January 2020, they served as the Senior Marketing Manager, Media & Partnerships, where they strategized and executed paid media plans and launched partnerships to increase brand awareness and engagement. Prior to this, they worked as the Marketing Manager, Corporate Communications from January 2014 to September 2016, responsible for establishing partnerships, managing national press events, and leading production for New York Fashion Week. Andrea started their career at The Red Door as a Marketing Coordinator from September 2012 to January 2014, managing PR efforts and account management.

Before joining The Red Door, Andrea worked at Ellington Management Group as an Office Manager from October 2010 to February 2013. Andrea managed administrative staff, maintained vendor contracts, and implemented office renovation projects. Prior to that, they worked at Boots Retail International as a Marketing Coordinator from June 2006 to April 2010, overseeing internal communications, PR efforts, and social media marketing.

Overall, Andrea Berberian has a solid background in marketing, with a focus on growth strategies, performance marketing, partnerships, and brand awareness.

Andrea Berberian attended Northeastern University from 2001 to 2006, where they earned a Bachelor's degree. Their field of study included English and Philosophy.