Sextant Marketing
Jimmy Lynch has extensive experience in consumer engagement and operations, currently serving as Vice President of Engagement Services and as a Consumer Engagement Consultant at Sextant Marketing since August 2015. Previously, Jimmy held the position of Associate Vice President for Enrollment Center Operations at Bisk Education and was the Managing Director - Operations/Country Manager at Accalade International. Additional experience includes serving as General Manager for Fingerhut's call center operations and as Call Center Manager at Service Merchandise. Jimmy's career also includes impactful roles at Sears Telecatalog and a solid educational background with a Master’s degree in Applied Organizational Development from Tusculum University and a Bachelor’s degree in Organizational Management from Milligan College.
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Sextant Marketing
Sextant Marketing works with colleges and universities to offer customized, full-funnel marketing solutions. Our company was founded by a small group of higher education marketing experts who believed in the power of higher education and understood that old models for student recruitment and retention were unsustainable. The world of higher education was changing, and higher ed marketing needed to change too. Together we built a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions. We employ proven recruiting best-practices and work to continually identify, test, and vet the latest tactics and technology to improve engagement and enrollments. Our partnerships with clients have led to doubling first-time freshman enrollments, increased online enrollments, engaging video campaigns, and so much more for institutions that are ready to get ahead of the curve.