Sextant Marketing
Ron Morris is a seasoned marketing and enrollment management consultant with extensive experience in higher education. Currently serving as a Senior Consultant at Sextant Marketing since April 2019, Ron collaborates with public and private colleges and universities across the nation. As the Principal at 7D Higher Education and Marketing Consulting since July 2011, Ron specializes in marketing strategy, market research, and marketing management systems analysis. Prior roles include Director of Educational Research and Consulting at the National Research Center for College and University Admissions, where Ron led significant research studies on high school student college aspirations, and Principal at IMCG, focusing on marketing strategy and new product development. Ron's academic credentials include an MBA in Direct Marketing and a Master's degree in Secondary Education, in addition to other relevant certifications and educational achievements.
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Sextant Marketing
Sextant Marketing works with colleges and universities to offer customized, full-funnel marketing solutions. Our company was founded by a small group of higher education marketing experts who believed in the power of higher education and understood that old models for student recruitment and retention were unsustainable. The world of higher education was changing, and higher ed marketing needed to change too. Together we built a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions. We employ proven recruiting best-practices and work to continually identify, test, and vet the latest tactics and technology to improve engagement and enrollments. Our partnerships with clients have led to doubling first-time freshman enrollments, increased online enrollments, engaging video campaigns, and so much more for institutions that are ready to get ahead of the curve.