Sheryl Cattell

Sheryl Cattell, PCC, MCLC, MBA (LION) has a diverse work experience spanning over 30 years in various roles within the field of digital marketing and coaching. Sheryl has worked as a Mental Health Coach at Lyra Health since 2021. Prior to that, they founded their own consulting company, Allmaya, LLC, where they provided personal development writing, life coaching, and career and business coaching.

In 2003, Sheryl founded the South Florida Interactive Marketing Association (SFIMA) and served as the Founder, creating a platform for professionals specializing in interactive and digital marketing to learn and network. Sheryl also taught marketing courses as an Adjunct Professor at Florida Atlantic University - College of Business from 2021 to 2023.

Additionally, Sheryl has been involved with BizHack Academy, where they served as a Certified Course Creator and Lead Instructor for the LinkedIn Business Edge Course. Sheryl also worked as a Certified Digital Marketing Coach for the Digital Marketer's Edge Course in Social Media Advertising.

In terms of industry experience, Sheryl has worked as a Sr. Digital Marketing Strategist at Starmark and as the Sr. Director | Head of Product Owners & User Acceptance Testing at Bluegreen Vacations. Sheryl was also the Director of Digital Marketing at MDVIP, overseeing all digital marketing efforts for a concierge network of primary physicians.

Before that, Sheryl held the position of Senior Director Digital Marketing at Cinch Home Services, where they launched the Direct-to-Consumer business division and built the digital framework for all divisions of the company. Sheryl has also worked as the VP Digital Marketing, Home Loans at Bank of America, where they focused on launching B-to-B microsites and optimizing online home loan banners and messaging.

Overall, Sheryl Cattell's work experience showcases their expertise in digital marketing, coaching, and teaching, with a focus on personal and professional development.

Sheryl Cattell, PCC, MCLC, MBA (LION) holds a Bachelor's degree in Public Administration from Michigan State University and a Master of Business Administration (MBA) from Central Michigan University. Sheryl also obtained a High School Diploma from Belleville High School. Sheryl has acquired several additional certifications, including the Professional Certified Coach (PCC) from the International Coaching Federation and the Mental Health First Aid certification from Mental Health First Aid (MHFA) England. Sheryl is also a Certified Lead Instructor for LinkedIn Business Edge from BizHack Academy. Other certifications include Introduction to Cognitive Behavioral Coaching from Lyra Health, Associate Certified Coach (ACC) from the International Coaching Federation, Lean Six Sigma Green Belt Certification from Virtualocity, LLC, and the Certified ScrumMaster (CSM) from Scrum Alliance. Sheryl has a diverse educational background and continues to pursue additional certifications to enhance their professional expertise.