Erica Lam

Erica Lam is a communications and content professional with extensive experience across various industries, including insurance, marketing, and client services. Currently serving at SG Fleet AU since November 2024, Erica previously held the position of Head of Customer at KOBA Insurance, where contributions were vital in launching innovative insurtech products. Prior roles include Head of Client Services at Allis Studio, where management of the San Francisco office ensured client satisfaction and agency profitability, and Senior Marketing Executive at Benson Marketing Group, focusing on strategic marketing for Wine & Spirits clients. With a background in account management at agencies such as Pablo London and MercerBell, Erica's expertise encompasses client services, marketing strategy, and project management, supported by a strong educational foundation in Media & Communications and Psychology from the University of Melbourne.