Briana Livingston

Briana Livingston is a seasoned digital advertising professional with a robust background in paid media and performance analytics. Currently serving as the Director of Paid Media for Shady Rays Polarized Sunglasses since February 2023, Briana previously held multiple leadership roles at Metric Theory, where responsibilities included directing and managing paid social campaigns. Prior experience encompasses significant roles at Social Fulcrum, where Briana developed and led the Performance & Analytics Department, as well as directed various successful direct response campaigns across multiple platforms. Briana's educational foundation includes a Bachelor of Science in Communication, Advertising from Boston University.