Melissa Liu

Melissa Liu currently serves as the Senior Director of Paid Media and Head of SEM at Dealers United since November 2023. With extensive experience in digital marketing, Melissa has held significant roles such as Associate Media Director, Search at RPA and Performance Consultant at dentsu New Zealand, where expertise in formulating paid search strategies and developing performance media solutions was demonstrated. Melissa's career includes leadership positions in well-known agencies like PHD and Starcom New Zealand, managing search strategies for high-profile clients across various industries. In addition to a robust marketing career, Melissa is also an accomplished artist with over 30 art pieces sold and participation in multiple art exhibits in New York. Melissa holds a BBA in Marketing from Baruch College, obtained in 2012.