Amanda Rinaldo

Senior Director, Marketing & Communications at Shaftesbury

Amanda Rinaldo currently serves as the Senior Director of Marketing & Communications at Shaftesbury since May 2025. Prior to this role, Amanda held the position of Vice President of Integrated Media at Weber Shandwick from February 2022 to February 2025, managing high-profile clients such as Air Canada, Mastercard, and McDonald's. Amanda also worked as Senior Director of Marketing and PR at The T1 Agency, representing clients including Dairy Farmers of Canada and Baycrest Hospital. Earlier in the career, Amanda was the Director of Public Relations and Social Media at Bell Media, overseeing communications for popular programs and platforms, and held a role as Communications Manager focusing on music and lifestyle content. Amanda holds a BA from Western University and a Public Relations Certificate from Humber College.

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Shaftesbury

Shaftesbury is an award-winning creator and producer of original content for television, film, and digital, established in 1987 by Christina Jennings, Chairman and President. Shaftesbury's current primetime slate includes 16 seasons of the international hit series Murdoch Mysteries for CBC, ITV Studios and UKTV, and five seasons of Hudson & Rex for Citytv, both are available in over 120 countries worldwide. Other projects include: the acclaimed horror anthology series Slasher on Shudder and Hollywood Suite, with Emmy® Award-winner Eric McCormack starring in the upcoming fifth season; three seasons of the acclaimed six-part event series Departure for Global starring Emmy® Award-winner Archie Panjabi and the late Academy® Award-winner Christopher Plummer; and SisterS, a new Irish Canadian co-production by and starring Sarah Goldberg (Barry) and Susan Stanley, for Crave, RTÉ and IFC. Shaftesbury has a growing roster of Kids & Family programming, bringing fresh content to a new generation of children, tweens, and young adult viewers. With over 150 hours of award-winning content, Shaftesbury’s current slate includes: Ruby and the Well, a popular series currently in its second season for BYUtv and WildBrain/Family Channel; What the Stink?, based on the Stinky Science books by Edward Kay; Mary & Flo on the Go!, based on the period drama Frankie Drake Mysteries; The Infinite Worlds of Ella Jane, a scripted podcast in partnership with Wattpad; and Life with Luca, based on the long-running, global hit series Life with Derek. Shaftesbury's digital projects include the global phenomenon Carmilla (created through a branded partnership with U by Kotex/Kimberly-Clark) and the queer sports comedy Slo Pitch, recently acquired by IFC for a second season.


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Headquarters

Toronto, Canada

Employees

11-50

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