Jeffrey Rausch

Jeffrey Rausch is an experienced technology leader currently serving as Vice President of Digital Technology at Shake Shack since November 2019, where responsibilities include overseeing a digital organization and managing a $25M budget to enhance digital and in-store growth. Prior to this role, Rausch was Senior Director of Digital Product Management and Marketing Technology at Newell Brands, focusing on delivering high-quality digital consumer experiences across over 100 brands. Rausch's earlier positions include Vice President of Software Engineering at Houghton Mifflin Harcourt, where strategic architecture and direction for digital applications were established, and eCommerce Application Manager at C & J Clark Ltd., where the eCommerce site was successfully implemented. With a solid foundation in eCommerce and digital technologies, Rausch began the career as an eCommerce Manager at Osram Sylvania and worked as a Software Engineering Consultant at Vermonster. Rausch holds an MBA from Boston College and a Bachelor’s degree in Computer Information Systems from Bryant University.