Shang Y.

Shang Y. serves as the Chief Marketing Officer at 来伊份 since February 2020, overseeing a marketing budget of 100 million yuan and leading a team of over 40 individuals, significantly enhancing brand positioning and achieving substantial sales growth. Previously, Shang Y. was the Creative Director at Goodbaby International from August 2018 to October 2019, where key brand transformation projects were executed. As the Founder of CONNECTIONSy in Milan, Italy, from March 2016 to August 2018, Shang Y. established an independent designer brand that gained international recognition. Prior experience includes serving as CEO Assistant at Avaro Figlio, a renowned luxury fashion brand in Milan, from February 2015 to March 2016. Educational credentials include a Master's degree in Brand Management from Domus Academy and a Bachelor's degree in Fashion Design from Donghua University.