Alex Lau

Alex L. currently serves as the Creative Director at Shangri-La Group since January 2024, bringing extensive experience in creative leadership and strategy. Prior to this role, Alex held the position of Creative Director at Sino Hotels from February 2022 to December 2023 and served as Assistant Vice President of Marketing Communications at Genting Hong Kong Limited between September 2017 and January 2022. Alex's background also includes significant creative roles at Dream Cruises, Miramar Hotel & Investment Co. Ltd., and EM Concept, with a foundational position as a Graphic Designer at AB Concept. Academic credentials include a degree from the School of Visual Arts and education at The Peninsula Grammar School.