Shape Digital
Manoela Boff is an accomplished product management professional with extensive experience in operational excellence, process management, and project implementation across various industries. Currently serving as a Product Manager and Senior Product Owner at Shape since January 2022, Manoela has successfully led proof-of-concept initiatives for new clients, developed predictive algorithms for industrial equipment failures, and prioritized project backlogs. Prior to this role, Manoela worked at Gerdau from August 2019 to January 2022 in various capacities, including Consultant for Operational Excellence, where strategic planning and digital initiative management were key responsibilities. Manoela's educational background includes an MBA in Data Science and Analytics from USP/Esalq, alongside a degree in Production Engineering from the Federal University of Rio Grande do Sul, supplemented by an exchange program in Industrial Engineering at Universidad Nacional de Rosario. Highlights of Manoela's career include achieving an NPS of 100 in a proof of concept with a leading global offshore oil operator and driving the first product deployment in a paper and pulp sector client.
Shape Digital
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A spinoff of MODEC, founded in 2020, Shape was born from the industry for the industry. Turning data into a value-substantial and sustainable business, with engineering support, training, and application assurance, we create solutions for industries, reducing downtime and operating costs through innovative digital solutions. Shape offers a single, integrated solution with a lasting impact that goes far beyond software. Shape’s story began with the success of MODEC’s digital journey started in 2015, which led, among others, to recognition as a Global Beacon of the 4th industrial revolution by the World Economic Forum. In addition, MODEC decided to bring digital capabilities to other sectors, in collaboration with Mitsui, McKinsey & Company, and Microsoft. Microsoft brings its expertise in hardware and cloud solutions to technology-enable Shape’s solutions. McKinsey provides expertise and digital practices in analytics and business building to support MODEC in building capabilities for the new service. Mitsui is helping Shape break into the market by leveraging its worldwide portfolio and customer network. In November 2020, Mitsui announced its comprehensive Digital Transformation (DX) strategy and is currently investing in Shape as one of its most advanced and important digital DX initiatives.