Letty de Nijs

Letty de Nijs is an experienced communication and marketing professional specializing in behavior-driven communication, persuasion marketing, and behavioral change. Currently serving as a communication expert at DeNijsDigital since January 2019, Letty also conducts training in online persuasion and neuromarketing and plays a key role in founding the Utrecht network "Gedragsgenoten." Previous positions include communication advisor for behavior change initiatives, digital marketing strategist, and managing director at OMG/Brainshuffle, where Letty focused on lead generation and email-driven campaigns. Letty's educational background includes a postgraduate degree in behavior change and coursework in cross-media direct marketing and interactive marketing from prominent institutions.