Carly Lieberman

Carly Lieberman has a varied work experience in the field of creative and brand strategy. Carly started their career at Sharma Brands in 2020, where they currently hold the position of Creative Director. Prior to this, they worked as a Senior Creative Strategist at Sharma Brands from June 2021 to April 2022. Carly also served as a Brand Strategist at the same company from June 2020 to June 2021.

Before joining Sharma Brands, Carly worked at M Booth as an Account & Digital Coordinator from June 2019 to April 2020. In this role, they were responsible for identifying and managing influencer partnerships, content strategy development, and execution of experiential strategies.

Carly's educational background includes a graduate degree from Penn State University, where they were enrolled from August 2015 to May 2019. Additionally, they interned at M Booth as a Digital Lifestyle Intern from May 2018 to August 2018, where they conducted trend monitoring research and supported content development and influencer management.

Carly also gained experience as an intern at CURICH | WEISS from June 2017 to August 2017, working closely with account teams in the Food and Wine & Spirits industries. Carly was responsible for drafting press materials and conducting media outreach.

Carly's involvement in extracurricular activities includes serving as a Committee Member on the Strategic Planning Committee of the Public Relations Student Society of America (PRSSA) from January 2017 to May 2017. Carly also interned as a Social Media Intern at THE SWEAT SCENE from January 2017 to May 2017, where they took and edited photographs for a fitness and health lifestyle blog aimed at college students.

Carly Lieberman pursued their education by attending Penn State University from 2015 to 2019. During their time there, they successfully earned a Bachelor's Degree with Summa Cum Laude honors in Public Relations, Advertising, and Applied Communication. In 2018, Carly briefly expanded their educational experience at the Istituto Lorenzo de' Medici, where they focused on the field of Communications.