Lauren Lawson-Zilai

Lauren Lawson-Zilai has a diverse work experience spanning multiple industries. Lauren is currently working as a Professional Advisor in PRSSA at American University since July 2022. Prior to that, they served as the Senior Director of Media and Public Relations at Shatterproof starting from June 2022.

Lauren has also worked as an Advisory Board and Contributing Writer for Ragan Communications and PR Daily from November 2021. In addition, they served as a Board of Advisors for the National Digital Roundtable, providing strategic advice to the organization since 2018.

From 2007 to 2022, Lauren worked at Goodwill Industries International, where they held various roles, including Senior Director of Communications and External Relations and National Spokesperson. Lauren played a key role in promoting Goodwill's mission through thought leadership, social media strategies, influencer partnerships, and crisis communications. Lauren also led the development of multimedia and digital strategies to enhance brand reputation and public relations efforts.

Lauren has demonstrated their leadership skills as the President of the PRSA National Capital Chapter from January 2021 to January 2022. During their tenure, they led the strategic direction of the chapter, increased revenue for professional development, raised funds for the chapter through various initiatives, and launched virtual networking and diversity programs.

Before that, Lauren worked as a Public Relations Manager at Food Allergy Research & Education, where they coordinated national campaigns and launched the organization's first food allergy podcast. Lauren also served as a Media Relations Manager - Consultant for The Children's Defense Fund, overseeing public relations efforts and managing communications campaigns.

Prior to these experiences, Lauren worked as a Publicity Manager at Eagle Publishing, where they promoted trade titles through media placements and partnerships. Lauren also worked as an Associate Publicist at Hachette Book Group, managing publicity campaigns for various book titles.

Overall, Lauren Lawson-Zilai has a strong background in strategic communications, media relations, and public relations management across the nonprofit, education, and publishing sectors.

Lauren Lawson-Zilai completed their Bachelor of Arts (B.A.) degree in English Literature with a minor in Mass Communication from Lycoming College. Lauren attended Lycoming College from 1995 to 1999. In addition to their college education, Lauren also obtained additional certifications. In April 2016, they completed the Senior Leader Program from Goodwill Industries International. Furthermore, in January 2016, they obtained a Certificate of Nonprofit Board Education from BoardSource.