Heather Yamada

Heather Yamada is an accomplished marketing professional with over 30 years of experience in various leadership roles. Currently serving as Director of Research & Insights at Shaw Industries since 2003, Heather has also held multiple director positions within the Shaw Floors brand, including Director of Marketing and Director of Consumer Marketing and Merchandising. Prior to Shaw Industries, Heather was the Director of Marketing for the Carriage Division at The Dixie Group, focusing on marketing initiatives for the manufactured housing and recreational vehicle channels. Additional experience includes a Marketing Manager role at Brach's Confections, managing a $70 million seasonal business, and a Product Manager position at McKee Foods Corporation overseeing multi-million dollar product lines. Heather earned a Bachelor of Business Administration in Marketing from Southern Adventist University.