SHEIKE
Mel Grafton is an accomplished professional with extensive experience in digital strategy, eCommerce, and customer experience management. Currently serving as the Head of Digital at SHEIKE since May 2024, Mel has previously held significant positions including Head of Ecommerce, Digital & Marketing at Lounge Lovers Furniture and Head of Customer at Seafolly, where Mel led global customer-first experience initiatives. Prior roles include leadership in eCommerce and client services at OrotonGroup and online management positions at Apparel Group Pty Limited and LS Travel Retail Pacific. Mel's career also includes a background in beauty and cosmetic retail, with a focus on maximizing online sales and enhancing customer engagement across various brands. Mel holds a Bachelor of Business in Advertising & Marketing from Queensland University of Technology.
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SHEIKE
SHEIKE has always believed that style is the way you show who you are without saying a word. We started small, with a simple t-shirt stand at Sydney Markets and from these early beginnings, making style an expression of yourself has always been key. In 1979 the brand officially launched with the opening of our first women’s apparel store under Sydney’s iconic Centrepoint Tower. From here we started to evolve, with several new stores opening across Sydney. Soon, our family of like-minded people grew, realising that life was too short to wear boring clothes. In 2006 we launched into the eCommerce space and soon began expanding interstate, opening stores in Queensland, Victoria and Western Australia. Now with 48 stores nationally & growing, a dedicated online presence and an ever-evolving range, we believe that your style tells a story and that every day can be a style statement.