Marketing and Public Relations

The Marketing and Public Relations team at SHEIN Distribution Corporation is responsible for developing and executing strategies to enhance brand awareness and engagement among consumers. This includes managing public relations efforts, coordinating retail marketing for pop-up events, fostering talent partnerships and influencer collaborations, driving social media and community engagement, and overseeing integrated paid media campaigns. The team works closely to ensure cohesive messaging and brand representation across all platforms and markets, ultimately driving business growth and customer loyalty.