SHEIN
Eire Lasarte Alzaga is a seasoned fashion professional with extensive experience in creative direction, design, and project management. Currently serving as the Creative Director and Head Designer for The HAPPY LOOK Kids at SHEIN since August 2019, Eire also coordinates the SHEIN X Europe project. Previous roles include Freelance Fashion Designer at One Studio Fits All, where a multidisciplinary approach encompassed trend analysis and production services, and Fashion Designer and Brand Manager at HONNE STUDIO. Eire's career spans various positions focused on women’s collections, trend research, and product development, beginning with a foundational internship at World Fashion Team 2000. Eire holds a Bachelor's degree in Fashion Design from LCI Barcelona and a postgraduate degree in Creative Illustration from Universitat de Barcelona.
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