Joanna Townsend is an accomplished retail professional currently serving as Senior Expansion Manager at SHEIN since November 2024. Prior experience includes a role as Senior Retail Manager for Consumer Products (EMEA & APAC) at Moonbug Entertainment, where Joanna defined and executed retail strategies. At Amazon, a tenure from October 2015 to May 2023 involved positions such as Senior Vendor Manager and Head of EU Shoes Deals/Promotions, overseeing a €172M department and significantly enhancing Amazon's presence in the UK fashion sector. Joanna's career also includes buyer roles at BHS and Debenhams, where notable achievements in managing various product categories and vendor relationships were made. Joanna holds a BA(hons) in Fashion and Textile Management from Nottingham Trent University.
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