Becki Berumen

Becki leads the SoCal field team, motivating them to generate the best in-store data possible to enable the data, CX, and operations teams to best serve our customers. She came to Shelf from Trader Joe’s, where she spent 11 years absorbing the strategy of one of the country’s favorite grocery stores. Becki earned her undergraduate degree in ceramics & photography from San Francisco State and her MBA at UCLA Anderson. She loves startups and grocery, and was excited to find a spot on our team! She’s inspired by the scalability of Shelf’s mission, and loves the open and friendly group of people she works with. When she isn’t at Shelf, you can find Becki going for long drives and long walks while listening to podcasts & tunes.