Irena Velichkova is currently a Loyalty and CRM manager at Shell, where they have worked since 2013 after holding various positions including Loyalty marketing & logistic from 2006 to 2013, and CEE CRM and loyalty acceleration lead. From 2015 to 2017, Irena served as the Fuels Brand and CVP manager at Shell Bulgaria. Irena completed their education at the University for National and World Economy from 1993 to 1998.
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