Shelly Group AD is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. Shelly Group was founded in Bulgaria and works with a team of talented developers who are dedicated to producing competitive and user-friendly products. The Group consists of 6 subsidiary companies and has offices in Bulgaria, Germany, and Slovenia as well as in China and USA. Shelly Group’s products have already conquered over 100 markets. 

Internet

Technology

Shelly Group

Mirche Atanasovski

Simona Georgieva

Joerg Brueckner

Svetla Snowdon

Hristina Nenova

Lyubomir Petrov

Imre Fabik

Doug Roberson

Peter Egglseder

Leon Kralj

The Leadership Team at Shelly Group AD is responsible for setting the strategic direction, ensuring operational excellence, and driving global growth across the company's various markets. Comprising senior executives, the team oversees technology innovation, logistics, e-commerce, finance, HR, and geographic-specific operations, ensuring that Shelly Group’s IoT products remain competitive and user-focused.

Leadership Team

Technical Engineering Team

Marketing Team

Leadership Team

About

Team members

Other teams at Shelly Group

Technical Engineering Team

Marketing Team