Heather Pettoruto

Heather Pettoruto is an experienced marketing professional specializing in athletics and events. Currently serving as a Marketing Coordinator for SHI International Corp. since June 2022, Heather previously held roles including Assistant Director of Marketing & Fan Experience at Rutgers University, where responsibilities included enhancing fan engagement, generating revenue, and managing marketing initiatives. Heather’s background encompasses positions such as Director of Athletic Marketing at Bryant University and Assistant Director of Athletic Marketing at Texas A&M University, focusing on comprehensive marketing strategies, social media campaigns, and community outreach. Heather also founded HP Collective, an online fashion resale business, demonstrating entrepreneurial skills in sourcing, marketing, and customer service. Academic qualifications include a Master of Science in Sport Management from Texas A&M University and a Bachelor of Arts in Communication Studies from California State University, Stanislaus.