Samantha Kidder

Samantha Kidder is an experienced marketing professional currently serving as Team Lead for Marketo in Marketing Operations at SHI International Corp. since May 2023. In this role, Samantha leads a team of Marketing Automation Specialists to ensure the successful execution of automated marketing campaigns while analyzing their effectiveness. Previously, Samantha acted as a Product Owner for Enterprise Marketing Tools, engaging various stakeholders to enhance marketing tools and practices. With a diverse background that includes managing events and marketing automation at QuickBase, Inc., and operating a craft business, The Bailey House NH, Samantha has developed a versatile skill set in marketing operations, event coordination, and business management, supported by a BA in History and Public Relations from Quinnipiac University.