Russ Martin

Svp, Global Revenue at Shift Group

Russ Martin currently serves as SVP of Global Revenue at Shift Group, focusing on coaching and career development for former athletes and veterans. As a member of Pavilion, Martin has an extensive background in global revenue and sales, previously holding leadership roles at Chaos, where responsibilities included Vice President of Global Revenue and Global Sales. Prior experience includes leading media partnerships at Hudl, marketing and partnerships at Basketbull, LLC, and leadership positions at the Alzheimer's Association in Massachusetts/New Hampshire. Russ Martin holds a Bachelor's degree in American Government and Law from Trinity College-Hartford.

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Shift Group

Athletes and Veterans spend their lives engaging in team-based activities where they are rewarded for performance-based outcomes. Competitive drive, work ethic, and the desire to win are innate qualities of those performing at elite levels. Athletes and Vets at this level must have discipline, resilience, and grit. These are the intangible parts of any elite person's identity. When combined with confidence, curiosity, and coachability, these traits separate great athletes/vets – and great salespeople. Salesmanship can be taught. It requires the right attitude, habits, and skills – learned, practiced, and repeated in the right environment in order to be mastered. Shift Group has taken decades of knowledge in building elite sales organizations and an intimate understanding of the key skills needed for a successful career in tech sales to build a best-in-breed curriculum. On top of that, Shift Group provides hands-on training and prep that helps to produce some of the best salespeople in the world. Once an athlete or vet finishes our FREE training, we provide them access to hiring managers at Startups, Fortune 500’s, and other organizations building out sales teams across the globe – coaching them through every step of the interview process.


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