Shimmr AI
Searsha Sadek is the Founder & Chief Product Officer at Shimmr AI, an AI advertising company specializing in selling books. Searsha previously worked as the Chief Revenue Officer at ProQuo AI, where Searsha led various departments and managed a team across different locations. Searsha has experience in strategy, planning, and internships in companies like Grey London, BBH London, and Decca Records. Searsha holds a BSc in Psychology from The University of Manchester and A Levels in English, History, and Biology from Latymer Upper School.
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Shimmr AI
Shimmr AI brings every book into the light. With automated, end-to-end advertising to get titles discovered, Publishers can now illuminate catalogues of unpublicised books, for better discovery by readers. Shimmr generates and deploys tailored campaigns faithful to the fundamental DNA of each book, bringing each to life, and psychologically matching it to new audiences. The advertising drives more than 5x the engagement of classical marketing at a tiny fraction of its historical costs. Shimmr AI gives Authors fame and reach, Publishers success with their catalogues, and Readers fulfilment of their reading desires.