Minhye Emily Kim

Minhye Emily Kim is a seasoned marketing professional with extensive experience in brand management and strategy development, particularly within the beauty and cosmetics industry. Currently serving as Brand Partner at Shinsegae International Inc. since September 2019, Minhye leads communication and e-commerce efforts for the K-beauty brand YUNJAC. Prior experience includes a role as Brand Manager at Beiersdorf, where Minhye developed strategies for the NIVEA Face Care launch in Korea and collaborated with international teams. Minhye's earlier positions include Assistant Brand Manager and Marketing Intern at LG Household & Health Care, Marketing Manager at bnnb, and leadership roles with Enactus, where strategic communication systems and marketing plans were implemented. Minhye holds a Bachelor's degree in Business Administration from Seoul National University and has studied at the University of Surrey as an exchange student.