Shir Shefer

Shir Shefer is a seasoned marketing professional with extensive experience in digital marketing, media strategy, and campaign management. Currently serving as Growth Manager at Ship4wd, responsibilities include refining user targeting across various platforms and optimizing marketing campaigns to enhance user acquisition and conversion rates, while managing a substantial marketing budget of $5 million. Previous roles include Media Specialist at McCann Tech, where expertise in B2B campaigns was utilized, and Digital Marketing Manager at Ayala Tours, focusing on content creation and market research. Additionally, Shir has experience as Category Manager at Henkel, improving e-commerce performance, and served as HR Manager in the Israeli Air Force. Academic credentials include a Master of Arts in Communication and Media Studies from Tel Aviv University and a Bachelor's degree in Psychology, Anthropology, and Sociology.