Wilton Cassa Aguilar

Wilton Cassa Aguilar's work experience includes:

- Estagiário at UFES - Universidade Federal do Espírito Santo from July 2016 to June 2017.

- Customer Hero at americanas s.a. from December 2019 to December 2020.

- Account Manager at americanas s.a. from January 2021 to November 2021.

- Analista de CRM at americanas s.a. from November 2021 to June 2023.

- Especialista em CRM at americanas s.a. from September 2022 to June 2023.

- CRM and Analytics Analyst - Cross Border Latam at Shopee starting in June 2023 (current position).

In their role at Shopee, Wilton is responsible for analyzing and monitoring the existing user base, understanding user profiles and preferences on the platform. Wilton validates ideas through data and local insights, creates test plans and proposes budgets, and estimates performance based on campaign direction and platform strategy. Wilton collaborates with the campaign planning team to achieve campaign objectives with specific user segments. Wilton also works with the regional CRM team and other cross-functional teams to develop CRM marketing strategies and a roadmap.

During their time at americanas s.a., Wilton held various CRM roles. As an Analista de CRM, they managed communication with recurring app users through push notifications, SMS, and homepage. Wilton directly managed interns, conducted goal tracking meetings, and developed individual development plans. Wilton was the main interface with the CS team for collecting B2B partner promotions. Wilton was responsible for creating and monitoring cross-channel journeys for churned customers, participating in email marketing campaigns, co-managing cross-channel promotional campaigns, and creating PowerBI dashboards. Wilton also collaborated with the media and ads team for joint customer acquisition campaigns and managed various KPIs related to churn rate, user frequency, average ticket, and conversion rate.

Wilton Cassa Aguilar pursued their education from 2014 to 2022 at the Universidade Federal do Espírito Santo, where they completed their Bachelor's degree in Mechanical Engineering. During their time there, they focused on the field of study in Mechanical Engineering. In 2018 to 2019, they also attended Justus Liebig University Giessen, though it is unspecified whether they obtained a degree during this period. Nevertheless, their main educational background lies in Mechanical Engineering, as reflected by their degree from Universidade Federal do Espírito Santo.