Giulia Castagna

Giulia Castagna has extensive work experience in content management and marketing. Giulia currently works for ShippyPro as a Senior Content Manager, where they oversee content strategy across multiple countries and leads a team of employees and freelancers. Giulia'smain responsibilities include generating organic traffic, acquiring qualified leads, and planning events and co-marketing activities. During their time at ShippyPro, they achieved significant organic growth and increased organic clicks.

Prior to ShippyPro, Giulia worked for Shopify as a Senior Content Manager, where they handled communication and SEO optimization for the Italian market. Giulia played a key role in achieving substantial YoY organic growth and collaborated with external partners to create case studies and build a local partner community. Additionally, they managed communication for various product launches and served as an onboarding buddy for international content team members.

Before joining Shopify, Giulia worked as a Content Marketing Manager and Content Writer at Delmonte. Giulia also gained experience as a Speaker for HubSpot User Group Milano, a Press Officer for Provincia di Novara, and an Event Planner for the University of Eastern Piedmont "Amedeo Avogadro".

Giulia's diverse experience also includes roles such as Event Hostess and Tour Guide for various organizations. Giulia demonstrates a strong background in content management, marketing, event planning, and communication.

Giulia Castagna's education history is as follows:

Giulia obtained a Bachelor's degree in Foreign Modern Languages from the Università degli Studi del Piemonte Orientale, where they studied from 2013 to 2016. After completing their Bachelor's degree, they went on to pursue a Master's degree in Publishing and Communication, Fashion Cultures from the Università degli Studi di Milano, which they obtained between 2016 and 2018.

In addition to their formal education, Giulia has also obtained several certifications. Giulia achieved certifications in AI e ChatGPT, Benessere psicologico nel lavoro, Web Development, and Goals & OKR Management from Learnn, between the months of February and June in 2023. Before that, in February 2020, they obtained certifications in Local SEO, SEO Foundations, SEO: Link Building in Depth, and SEO: Videos from LinkedIn. Giulia also completed the Google Digital Training - Digital Marketing Fundamentals course offered by Google in March 2019.

Giulia's other certifications include completing the Samsung Innovation Camp offered by Samsung Electronics Italia in October 2018. Giulia also achieved the Cambridge English: First (FCE) certification from Cambridge School of English in 2013, as well as the Cervantes B2 certification from Instituto Cervantes in the same year. Giulia earned the Cambridge English PET certification from Cambridge School of English in 2011.

Giulia has further certifications in Google Analytics For Beginners, which they obtained in April 2020 from Google, and in Inbound Marketing, Social Media, Email Marketing, and Content Marketing from HubSpot, which were obtained between August and December 2019. Lastly, they attained the Google Analytics Individual Qualification in July 2020 and the Technical SEO certification from SEMrush in the same month.