Cherlyn Kew

Cherlyn Kew is an experienced professional in demand and supply planning with a strong focus on the Travel Retail sector, currently serving as Senior Manager at Shiseido since November 2018. Cherlyn has overseen budgeting and inventory planning for markets such as China, Korea, and Southeast Asia. Prior to this role, Cherlyn held various positions at Shiseido, including Demand and Supply Planning Manager and Business Expert Manager, where responsibilities included project management for the SAP HANA S4 rollout. Previous experience includes serving as Regional S&OP Manager at Alcon and as Supply Chain Manager at Louis Vuitton, focusing on retail and distribution planning. Cherlyn's early career included roles at L'Oréal, starting from Junior Stock Controller to Commercial Logistics Executive. Cherlyn holds a Bachelor of Business Administration from the National University of Singapore.