Paola Masperi

Paola Masperi is an accomplished entrepreneur and leader with extensive experience in sustainability and communications. As the Founder of Madeby, Paola aims to revolutionize brand engagement with circularity, building on a decade of experience with Mayamiko, a brand dedicated to environmental and social sustainability. Currently serving as CMO for Shoal, a sustainable finance platform, Paola focuses on helping users achieve financial goals while supporting sustainable projects. As the Founder and CEO of Mayamiko The Label and Chairperson of Mayamiko Trust, Paola has a strong commitment to social impact by empowering local communities in Africa. Previous roles include senior positions in digital channels and communications at Standard Chartered Bank, Barclays, and Lloyds Banking Group. Paola's educational background includes advanced studies at the University of Cambridge and the Chartered Institute of Marketing, complemented by certifications in project management and entrepreneurship.