Xinyao Hardin

Xinyao Hardin is a skilled professional with extensive experience in content development and marketing. Currently serving as Sample Coordinator at Shoe Carnival, Inc. since March 2025, Xinyao previously held the position of Ecommerce Content Specialist at the same company from April 2023 to May 2024, where responsibilities included creating engaging content, managing the content calendar, and collaborating with the merchant team. Prior experience includes a role as Marketing Specialist at Maverick Marketing from November 2022 to April 2023, focusing on content marketing strategy and integrated campaigns. Additionally, Xinyao has performance experience as a Professional Dancer with Opera Carolina for the production of Carmen. Xinyao holds a Bachelor of Business Administration from the University of South Carolina and has pursued studies at Università degli Studi di Torino.