Shoeby is one of the largest fashion retail chains in the Netherlands. Not only are the collections of our brands surprisingly contemporary and trendy, they are also attractively priced. And that makes Shoeby one of the nicest fashion stores in the Netherlands. For women, men and kids.

Contemporary, recognizable and a clear identity, that's Shoeby. We combine strong basics with rapidly changing new fashion collections. For women and men you will find our own trendsetting brands Eksept en Cult Edition. For children we have developed the labels Jilly, Jill, Mitch and MTC. Operating in the middle market Shoeby is accessible for everyone.. Our stores are generally in the heart of small(er) towns or in the crowded sub-centers of large(r) cities. Close by and easily accessible.

The atmosphere and the branding of our stores are inviting and customers feel at home in our stores. The Shoeby team work from their passion for fashion and style according to the latest trends! With rapidly changing collections and instore presentations, every visit to a Shoeby store is a new experience.

One-on-one contact with our customers is of essence for Shoeby. Not only during a store visit, but anywhere.

All regular customers of Shoeby - about 700.000 (!) - have a personal Shoby Savers Card en regularly recieve mail from us. Because of this they're not only a step ahead of others, but also profit from, for example, extended shopping hours and and they are the first once to recieve the latest fashion trends, latest collection and attractive discounts.

Apparel & Fashion

Retail

Shoeby

Mitch van Deursen

Kim de Koning

Jaimy van Rheden

Marjolijn Noordman

Sophie Duijts

The Design Team at Shoeby is responsible for creating and curating the brand's contemporary and trendsetting fashion collections for women, men, and children. This team combines the efforts of various specialized designers and art directors to develop strong basics and new styles, ensuring the fashion offerings are fresh and inviting. Their work includes concept design, garment creation, graphic design, and in-store presentation, all aimed at making each visit to Shoeby a unique and engaging experience for customers.

Design Team

About

Team members