Marketing and Growth

The Marketing and Growth team at Shoelace spearheads initiatives to drive user acquisition, engagement, and retention for the company's retargeting software. This team implements and optimizes multi-channel marketing campaigns, including paid media and strategic communications, to enhance brand visibility and increase conversions for Shopify merchants. They focus on data-driven strategies to identify customer needs, craft compelling messages, and deliver personalized ad experiences, ultimately ensuring the growth and success of Shoelace and its clients.