Mark D. Moreland

CFO at Shoot 360

Mark D. Moreland has a diverse work experience spanning across multiple industries. Mark D. currently serves as the CFO of Shoot 360, a world-wide leader in basketball skill development. In this role, they focus on gamifying basketball training through a patented physical-to-digital training experience and creating a culture of encouragement.

Prior to their current position, Moreland held CFO consulting engagements, including serving as the Chief Financial Officer of HighKey Snacks. Additionally, they have been involved in various consulting engagements since 2007.

From 2015 to 2020, Moreland worked at Full Sail Brewing as the CFO & COO. During their time there, they led brewery and pub operations, supply chain, financial, and technology functions.

Moreland also served as an Advisory Board Member at Metal Toad from 2014 to 2019.

Before Full Sail Brewing, Moreland worked as the Chief Financial Officer of Craft Brew Alliance, a NASDAQ $200 million brewer. Mark D. played a key role in the merger of Widmer Brothers and Redhook breweries, helping grow the company's revenue from $80 million to $200 million while improving gross margins.

From 2006 to 2007, Moreland held the position of Executive Vice President and Chief Financial Officer at Knowledge Learning Corporation. This $1.7 billion private-equity owned company consisted of five education-related business units.

Prior to that, Moreland was the Senior Vice President, CFO & Treasurer of Movie Gallery/Hollywood Entertainment, a publicly-traded $2.6 billion retail enterprise.

Through their extensive work experience, Moreland has demonstrated expertise in finance, operations, and strategic leadership across various industries.

Mark D. Moreland holds a Bachelor of Science (BS) degree in Economics from The University of Texas at Arlington. Mark D. also obtained a Master of Business Administration (MBA) degree with a concentration in Finance & Strategy from the University of Michigan - Stephen M. Ross School of Business. However, no specific start or end years for their education are provided.

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Timeline

  • CFO

    September, 2021 - present