James Chiu is an experienced leader in product design and digital strategy, currently serving as VP of Product Design and Head of Product (Core Experience) at ShopBack since February 2024. Prior to this role, Chiu was SVP and Head of Design at Miravia, leading the platform to become Spain's most downloaded eCommerce app within a remarkably short timeframe. Chiu has also held senior roles at Alibaba Group and Lazada, focusing on user experience design and business growth across various categories. A history of impactful leadership spans positions at adidas, Publicis Sapient, and other companies, with a strong emphasis on innovation, user-centered design, and team management. Chiu holds a BA in Graphics & Communications from the University of the Arts London.
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