Erica Levy

Erica Levy is a skilled marketing professional with extensive experience in site marketing and customer engagement strategies. Currently serving as Site Marketing Manager at Shopbop since September 2020, Erica previously held the position of Assistant Manager for Global Consumer Engagement at MAC Cosmetics within The Estée Lauder Companies Inc., where significant initiatives, such as launching the brand's first omni-channel Refer-A-Friend program, were executed. Erica's previous roles at Barneys New York involved substantial contributions as a Senior CRM Analyst, leading the development of the company's first loyalty program and managing substantial marketing budgets. Erica holds a Bachelor of Arts degree, cum laude, in Communications from Tulane University.